to bring pet providers along the new Ivory Coat journey, we designed and developed their social media identity to welcome a breath of fresh, outdoor air into the homes of Aussie owners

with 3 key milestones to communicate, our campaign strategy anchored the visuals around the existing brand and transitioned slowly into its new refreshed identity, introducing both the new packaging and formulation to the community we planned to build.

complementing their full integrated campaign, our visual narratives set out to consistently preach how Naturally Nutritious and Naturally Australian Ivory Coat can be, to keep pets as happy and healthy as their owners.