to serve up dishes that embody the vibrant, exciting, dynamic country that is Thailand, Thai Sabai needed a brand identity that is equally as spicy and fresh as their recipes.

thai sabai
new brand creation

designed to bring everyday Singaporeans into the heart of contemporary Bangkok, the brand world was anchored in 2 unexpected shades of pink and purple - not everyone's impression of what Thai food should look like.

The logotype and layouts also carried across a consistent theme of movement - as an ode to ever-bustling Big Mango.

while nothing is subdued about the brand’s identity - we also wanted to honour the authentic, passed down recipes. So, the plates are designed as an homage to Thai blue & white ceramics, to let the food really speak for itself, but also as a reminder that any moment can be a sabai one.