designed to bring everyday Singaporeans into the heart of contemporary Bangkok, the brand world was anchored in 2 unexpected shades of pink and purple - not everyone's impression of what Thai food should look like.

The logotype and layouts also carried across a consistent theme of movement - as an ode to ever-bustling Big Mango.

while nothing is subdued about the brand’s identity - we also wanted to honour the authentic, passed down recipes. So, the plates are designed as an homage to Thai blue & white ceramics, to let the food really speak for itself, but also as a reminder that any moment can be a sabai one.