To position itself as the preferred, sugar free Green Tea option, POKKA did what they knew best and leaned into their Japanese heritage to offer a truly genuine cup of Sencha.

pokka sencha
campaign and key visual creation

As consumer preferences shifted towards healthier, sugar-free drinks, POKKA experienced intense heat from competitors that claimed to offer real brewed tea. We saw a chance to reclaim the narrative and double down on what POKKA does best - a truly Japanese experience.

Celebrating on their Japanese heritage and origin, our teahouse curtains opens up to reveal the source of Sencha, transporting consumers and shoppers to Japan.

Made with the finest tea leaves, every cup of POKKA Sencha is a commitment to nature and craft, and a reminder of what makes POKKA truly Japanese.