following their huge success in the Greater China region, Trilogy set its sights on the ultra premium cat food space down under.

social media activation and visual creation, asset creation

as cat owners become more invested, the belief that cats are part of nature becomes a huge foundation of what makes a good owner - respecting what intrinsically makes cats, cats.

bringing nature indoors for the modern cat (and their cosmopolitan owners), our visual language brought in natural elements to hero the main proposition of the brand. indoor cats are now in touch with their ancestry and connected to their roots.

we also equipped the team with a suite of rendered packaging and photographed cats, empowering Trilogy to help cats eat, rest, play and thrive as they would in nature.